Privacy Policy

Who we are

Rationalize ("we", "us") provides independent technology complexity assessments. This policy explains how we handle personal data collected through rationalizehq.com.

Data controller: Rationalize. Contact: hello@rationalizehq.com.

What we collect

When you submit a form (discovery call, design-partner application, self-assessment, or waitlist), we collect the details you provide — typically your name, work email, company, role, and any context you share, plus self-assessment answers and score where applicable.

How we use it

We use your information solely to respond to your enquiry, arrange conversations, send the materials you requested, and provide the assessment. Our lawful basis is your consent and our legitimate interest in responding to business enquiries.

How it's stored

Form submissions are processed by our hosting provider, Netlify, and may be handled in our email and CRM tools for the purpose of responding to you. We apply data minimization and retain personal data only as long as needed for the purpose collected or as required by law.

Sharing

We do not sell your data. We share it only with service providers that help us operate (e.g. hosting and email), under appropriate safeguards.

Your rights

Subject to applicable law (including the UK GDPR / EU GDPR), you may request access to, correction of, or deletion of your personal data, and may withdraw consent at any time. Email hello@rationalizehq.com and we'll action it.

Cookies

This site uses no marketing or tracking cookies. Fonts are loaded from Google Fonts; your browser contacts Google's servers to retrieve them.

Changes

We may update this policy. Material changes will be reflected by the date above.